Make The Difference

We strive daily to reinvent light and we plan to continue doing it for many years to come. This is why we are always listening and developing new technologies, insights and approaches that give us the power to reinvent ourselves when the market and customer needs us to. We are on the frontline, actively helping the work of the next generation lighting solutions. A light bulb is just a small thing that is never really considered, but if you look at the total number of light bulbs around the world, small changes by many can lead to meaningful differences.

Our light solutions are earth-friendlier replacements for products people have used for generations. That’s important. Now imagine earth-friendly products that don’t compromise the quality of the product or your quality of life, that’s even more meaningful! That’s good energy and will help make a difference in the end.

Our customers trust us because we put all of our energy into reliability. Consumers are suspicious of energy-saving light bulbs, predominantly from bad experiences in the past and because the incandescent light bulbs they have been using break in just one year.

We are transparent and do what we say we are going to do when it comes to our quality products, excellent customer service and communication, we deliver. So when we claim that our light bulbs use 90% less electricity and last for 25 years, it’s because we are 100% sure and
guarantee that statement because you can’t have trust without a true guarantee.

We know that our customers love and trust our products and we cherish that trust as much as we cherish each of our customers. We are honest about our products and our work, which is why we love to collaborate with our customers worldwide. We rely on this feedback to continue to develop our products and take responsibility for the role we play. We are not Ghandi or Al Gore and we don’t pretend to be. We make light bulbs, brilliant light bulbs, but light bulbs nonetheless, because we know that’s what we do best.